In our third blog post on CIAM, we’ll discuss transparency. Because it matters. You need to be absolutely transparent with your customers about how you handle their data to gain their trust. Trust translates into consent, subscriptions and purchases. To make it hands-on, I’ll share our simple rules to help you with transparency. We’ll explain which role CIAM plays in handling your customer data transparently.

Here comes the second blog post on CIAM. It explains the benefits CIAM brings to your business. CIAM speeds up your digital transformation, decreases costs, improves customer experience, enriches your data on customers, and resolves consent management in the best possible way.

This blog post is the first one of six that we are using to educate our network about CIAM. It explains the basic difference between IAM and CIAM, and summarizes the key areas which CIAM implementation can address within your organization.