WHY TO CONSULT US
COMPLEXITY OF DIGITAL MARKETING THESE DAYS IS A BIT INSANE
HOW DO WE SPEAK ABOUT DIGITAL
IN OUR APPROACH A COMMON LANGUAGE PLAYS A KEY ROLE
Digital Strategy is a must. But honestly, what is that? Is it your campaign plan for next quarter? Or the statement of senior management that you’ll go social? And who should be the ones coming with the strategy? Is it Marketing? Or IT maybe? Or your Agency?
We will speak with you in a common digital language – you need to be able to present your strategy to a senior management to demonstrate the value and thus assure appropriate funding. You need to explain to your IT which technologies you need and which data integrations are necessary. Your marketing people must understand, what digital journeys are available. And on top of all that, you need to understand where you are today, and what are the next steps you take. Once your digital strategy is ready we will hand it over to you in a document easy to understand and explain to other stakeholders.
HOW DO WE UNDERSTAND DIGITAL MARKETING STRATEGY?
WE HAVE CAME UP WITH A WELL DEFINED AND STRUCTURED PROCESS SO THAT WE CAN TOGETHER DEFINE:
AND IDENTIFY GAPS IN:
ONCE WE PREPARE YOUR DIGITAL STRATEGY…
You will be able to establish common language within your company across different teams and with your partners. Find the right balance between owned, paid and earned channels. Address gaps in resources and techonlogy through well defined roadmap and present the value for the company to secure funding